Podcasting has become increasingly popular in recent years, and for good reason. Podcasts allow listeners to time-shift and place-shift media consumption, making it more efficient since downloads are opt-in. They are also accessible to a global audience regardless of geographic boundaries, and draw a more educated, affluent, influential audience. Podcasts have the ability to bypass the news media and go direct to listeners, and are the most cost-effective electronic media distribution channel available. Additionally, podcasts stimulate mental imagery more intensely than watching or reading, and cause listeners to have to pay more attention. Podcasts can also support your revenue as well.

Some benefits of podcasting for the public include:

• Podcasts allow listeners to time-shift and place-shift media consumption, making it more efficient since downloads are opt-in.
• They are also accessible to a global audience regardless of geographic boundaries, and draw a more educated, affluent, influential audience.
• Podcasts have the ability to bypass the news media and go direct to listeners, and are the most cost-effective electronic media distribution channel available.
• Additionally, podcasts stimulate mental imagery more intensely than watching or reading, and cause listeners to have to pay more attention.
• Podcasts can also support your revenue as well.

However, there are also some shortcomings of podcasting for the public. Podcasts can be difficult to discover and promote, time-consuming to produce, difficult to monetize, difficult to measure the audience, and difficult to make accessible to people with disabilities. Despite these shortcomings, podcasting is still a great way to reach a global audience and share your message with the world.

Some of the shortcomings of podcasting for the public include:

• Accessibility for some audience can be an issue. Internet is required for people to access the podcasts and it becomes difficult to reach to a wider audience if internet is not available. Larger podcasts with high file sizes and video podcasts become a major issue.
• Finding and reaching to your audience. With millions of podcasts on thousands of topics out there, it is very difficult to find and reach to your audience.
• IP and content protection is difficult.
• Podcasting needs more equipment and resources than other forms of content marketing. To produce a quality podcast, you’ll need a microphone, audio editing software, and podcast hosting services.
• For every minute of podcast audio that the listener hears, expect to spend between 5-15 minutes of your time producing it.

In conclusion, podcasting has many benefits for the public, such as allowing listeners to time-shift and place-shift media consumption, making it more efficient since downloads are opt-in, and being accessible to a global audience regardless of geographic boundaries. However, there are also some shortcomings of podcasting for the public, such as being difficult to discover and promote, time-consuming to produce, difficult to monetize, difficult to measure the audience, and difficult to make accessible to people with disabilities. Despite these shortcomings, podcasting is still a great way to reach a global audience and share your message with the world.